Success Stories

Pacific Seafood has actively engaged in inbound and outbound trade missions and trade shows. Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

Big Island Organics has been actively engaged in WUSATA events since 2017, achieving notable success in exporting to markets like Japan. Their latest accomplishment involves expanding their exports to Fiji, marking a significant milestone for the company.

In the autumn of 2023, WUSATA coordinated a substantial inbound mission targeting consumer-oriented buyers from Australia and New Zealand. The management of this initiative was entrusted to skilled project managers from California and Washington, with strong support from the USDA’s Market Access Program (MAP). The mission's central objective was to showcase a diverse range of retail-packaged consumer goods, perfectly aligning with the offerings of Big Island Organics.

Emeritus Vineyards, of Sebastopol, California, embarked on a journey of international success when they became a participant of the Western United States Agricultural Trade Association (WUSATA) in 2021. The turning point in their global endeavors came when they joined the Branded Program, funded by the USDA's Market Access Program.

Golden West Food Group (GWFG) joined WUSATA in the summer of 2022. Since then, GWFG has been actively involved in various WUSATA missions, attending major international trade events, and participating in small, targeted buyer meetings to showcase the iconic American brand, Jack Daniel's BBQ sauce.

Brazi Bites is based out of Portland, Oregon and they have been a Western United States Agricultural Trade Association (WUSATA) participant since 2015. They utilize WUSATA’s FundMatch Program, which is funded through the USDA’s Market Access Program (MAP). David Bondioli, the Director of Club Sales at Brazi Bites explained the significant impact the FundMatch Program had in 2022.

Western Onion is based in Camarillo, California. To meet new buyers in their key markets of Mexico and Central America, they joined the 2021 WUSATA Mexico Outbound Mission to Mexico City and Monterrey, which also included buyers from Central America.

PacRim Wines & Spirits is focused on bringing U.S. crafted wine and spirits to consumers in Asian markets. Although they are looking forward to being able to meet with buyers in person once travel restrictions ease, they enjoyed productive sessions during the 2021 Virtual Buyer Meetings: ASEAN (Specialty Beverage). The trade mission was coordinated by the Global Connect program of the Western United States Agricultural Trade Association (WUSATA) and funded through the USDA’s Market Access Program (MAP). As a result of participating in the trade mission, PacRim Wines & Spirits re-opened the Singapore market with placements for two Napa wine labels. The opening order by the new customer, a high-quality retail chain, is valued at $20,000. Singapore is an intensely competitive wine market, making this a welcome accomplishment.

Colorado based company, East West Beer Exchange, was founded in 2017 after CEO, Drew Wolman, identified a need for US craft beers in eastern Europe. Little by little the company grew and are now exporting craft beers from 16 American Breweries to 12 European countries. In 2022, they joined the Western United States Agricultural Trade Association’s FundMatch Program, funded by the USDA’s Market Access Program. They utilized the funding to increase the number of samples and giveaway items they brought to the International Food & Drink Event in London which they attended alongside the Colorado Department of Agriculture and the USDA. At the event, they made connections with 15 buyers from the Netherlands and 12 buyers from the United Kingdon. Since then, they have done business with 3 of the buyers from the Netherlands and are in “very promising” talks with a buyer from the UK.

In February of 2022, Hilltop Ranch of Ballico, California, participated in the world’s largest annual food and beverage trade show, Gulfood. Through the Market Access Program and WUSATA’s FundMatch program, Hilltop Ranch received partial reimbursement for their booth space, freight costs, and other travel expenses. This year’s trip to Gulfood was critical due to an ownership change in January. It was especially important for Hilltop Ranch to see their customers and display their quality of products will not decline but continue to improve.

The Chief Operating Officer, Raj Samran, had this to say about his FundMatch experience for this activity. “FundMatch was a great asset to utilize for Hilltop to make attending the trade show more affordable. WUSATA has always been a great resource for Hilltop Ranch to help market our California Almonds.” The connections we made at Gulfood resulted in a growing customer list with 50 new distributorships, expansion to new markets, and a 15% spike in sales due to their participation.

With the help of WUSATA and FundMatch, Hilltop Ranch has been able to expand their brand by being physically present at these tradeshows, it has been integral in growing their business. A direct quote from Raj Samran, “Hilltop Ranch is grateful for organizations like WUSATA that make selling almonds worldwide possible. We look forward to continuing our work with WUSATA and taking Hilltop Ranch, Inc. to even higher levels.”

Vet Worthy, a rapidly growing pet products supplier based out of Tempe, Arizona, joined the Western United States Agricultural Trade Association in 2016. Since joining, they have utilized WUSATA’s FundMatch Program, funded through the Market Access Program (MAP),to double their impact at trades shows by increasing the size of their booth space and displays.

PROBAR joined the Western United States Agricultural Trade Association’s FundMatch program in 2019. Based out of Salt Lake City, Utah, the company specializes in healthy, plant-based meal replacement bars. The FundMatch program, which is funded by the USDA’s Market Access Program, has helped the company via 50% reimbursement for packaging that meets each foreign countries’ requirements. With their country-compliant packaging, they have been able to meet market specific needs and reach consumers in their native languages, nearly doubling their global reach since joining. They are now exporting their products to 28 countries including Korea, the United Arab Emirates, and Germany, to name a few.

E&E Foods, Inc. is a full-service seafood supplier based in Renton, Washington. To reach new buyers in Southeast Asia, they participated in the 2021 Virtual Buyer Meetings activity coordinated by the Global Connect program of the Western United States Agricultural Trade Association (WUSATA). Global Connect is funded through the USDA’s Market Access Program (MAP). Participating in the event has led to four ongoing conversations with new prospective customers in Asia and Southeast Asia. As of the end of the year, sales from the activity had already reached $140K.

California-based Crimson Wine Group had a successful year expanding the international market for their West Coast wine portfolio thanks to cost-reimbursement support from FundMatch. FundMatch is coordinated by the Western United States Agricultural Trade Association (WUSATA) and funded by the USDA’s Market Access Program (MAP). 2020 was the inaugural year for Crimson Wine to participate in FundMatch. The small agribusiness used funding from the program to advertise in Ontario, Canada, attend two key virtual international trade shows Hopwine and Global Reach, and attend a trade show and holiday market in Japan.

During a series of face-to-face meetings with buyers, the small company met with a new distributor and secured their first order for fresh Washington cherries. The initial air-shipped orders were completed in the summer of 2019 and have generated new revenue valued at nearly $28,000. S.A. International expects to continue doing business with this distributor for future crop harvests.

Bell-Carter Foods is a family-owned table olive and olive oil supplier from Lafayette, California. Since international accounts can develop from any number of network connections, they make sure to participate in outbound trade missions coordinated by the Global Connect program of the Western United States Agricultural Trade Association (WUSATA), and funded through the USDA’s Market Access Program (MAP). One unexpected but welcome customer that resulted from the 2018 USDA Outbound Trade Mission to Taiwan is Costco in mainland China.

NOH Foods of Hawaii is a minority-owned seasoning and sauce manufacturer based in Honolulu, HI. After participating in the 2018 Australia Inbound Trade Mission to Natural Products Expo West, they gained a line on a distributor from Australia who also serves Canada and Europe.

By using FundMatch, they were able to double sales in the UK from 2017 to 2018 by launching a direct-to-consumer approach that works particularly well in the UK and Europe. JaceyCakes also uses FundMatch to exhibit at trade shows that attract large numbers of international buyers, such as Expo West.

They were able to attend the show in 2019 by using WUSATA’s cost-matching program FundMatch, which is also funded by MAP. With a new distributor in place in the UAE, Caffe D’Vita has increased sales in the Middle East 100% over the previous year, and they expect that growth to continue into 2020.

Northwest Hazelnut Company, a small agribusiness from Oregon, is keeping Oregon-grown hazelnuts in front of international buyers by participating in the 2018 FundMatch Program. FundMatch is coordinated by the Western United States Agricultural Trade Association (WUSATA) and funded by the USDA’s Market Access Program (MAP). During 2018, they attended the SIAL China trade show, which is a key opportunity to stay in front of their customer base and promote value-added products, such as processed nut forms.