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WUSATA Helps Arizona Pet Company Break into the Chinese Market

"Getting into China is huge; it will help us continue to grow our exports."

Vet Worthy, a rapidly growing pet products supplier based out of Tempe, Arizona, joined the Western United States Agricultural Trade Association in 2016. Since joining, they have utilized WUSATA’s FundMatch Program, funded through the Market Access Program (MAP),to double their impact at trades shows by increasing the size of their booth space and displays.

In 2022, they made waves at the Global Pet Exposition showcasing their innovative and unique products to buyers from around the world and landed a major distributorship in China. They are set to make their first sale in September 2023, and according to Leigh Laney, Global Trade Specialist at Vet Worthy, they will be the first pet vitamin company in the world to enter the market. “Getting into China is huge; it will help us continue to grow our exports.”

In addition to the new distributorship, Vet Worthy made $50,000 in export sales in 2022. Due to their immense growth both domestically and internationally in the last few years, the company has expanded their facility by 30% and hired about 20 new employees to keep up with the demand for their products. They plan to continue their focus on exporting by utilizing the FundMatch Program in 2023. 

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