Western U.S. Agricultural Trade Association

Increasing International Growth of Western Agribusinesses by providing Financial Support, Export Readiness, and Business Development Services.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the Western state departments of agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Jul 29, 2026 FundMatch Consultations — Humboldt County, CA About This EventThe Western U.S. Agricultural Trade Association (WUSATA) is coming to Humboldt County for exclusive in-person consultations designed for small and medium-sized food and agricultural businesses ready to expand into international markets.Join us for a personalized one-on-one consultation to learn how WUSATA's FundMatch Program can help you access 50% cost reimbursement up to $750,000 per year for a wide range of international marketing activities and get tailored guidance on how to start putting those funds to work for your brand.FundMatch applications for the 2027 program year go live August 1, 2026, these consultations are your chance to get ahead before the new program year begins.Event ScheduleMonday, July 28 One-on-One FundMatch Consultations Start-Up Humboldt | 876 7th Ave., Arcata, CAWhat You'll CoverYour consultation includes: An overview of WUSATA's Trade Mission activities and how to participateAn introduction to the FundMatch Program, including eligible activities such as: Travel costs for international trade shows and trade missionsDomestic trade shows with significant international buyer attendance (Expo West, Winter Fancy Food Show, Summer Fancy Food Show, IDDBA, and more)Advertising and digital marketingIn-store demonstrations and promotional eventsLabel and packaging modificationsAnd moreHow to enroll, apply, and maximize your reimbursementsNew to WUSATA?Create a free account before attending. Sign up at wusata.org/mywusata select "Attending Webinar/Seminar" for the Quick Basic Sign-Up.

Start-Up Humboldt 876 7th Ave. Arcata, CA

Aug 07, 2026 Foodservice & Ingredient Inbound Trade Mission from ASEAN & Taiwan to Nevada & Oregon ASEAN & Taiwan Foodservice & Ingredient Inbound Trade Mission to Nevada & OregonAugust 4-7, 2026Reno, Nevada & Portland, OregonSeven buyers from ASEAN region (Vietnam, Thailand, Indonesia & the Philippines) along with 6 buyers from Taiwan will travel to Nevada and Oregon to meet with food and beverage products. These buyers are qualified importers primarily focused on selling to the foodservice and food processing sectors in the regions. The products these buyers are seeking are listed in the suitable products section. The ASEAN region is a dynamic market with a growing middle class interested in new products. This is a great opportunity to meet buyers from this region and learn more about the trends across the different countries in this region.Taiwan is an excellent market for Western US food and agriculture products, typically ranking 8th for largest U.S. market for these products. It is an especially good market for the Western U.S. with its premium products and closer proximity. Register to meet these buyers in Nevada or Oregon. A limited number of companies will have the opportunity to sign up to have their product included in the Ingredient Seminar in Portland, Oregon.Benefits of Participation:Meet buyers from the ASEAN & Taiwan regions without leaving the U.S.Learn how your product fits in the marketHost buyers at your facility for extra exposureHave your product included in the Ingredient SeminarMeet 13 buyers in one set of B2B meetingsItinerary:Aug. 4 - Meeting & facility/farm tours in NevadaAug. 6 - Meetings & facility/farm tours in OregonAug. 7 - Ingredient seminar & business meetings in Portland, ORParticipation Fee: $75 per pass in Nevada or OregonFree for Ingredient Seminar pass Passes Available:Passes in Nevada: 25Passes in Oregon: 25Ingredient Seminar Passes: 10 (found below the Oregon and Nevada)

Oregon, Nevada

Aug 27, 2026 California FundMatch Consultations August 25–27, 2026 | Los Angeles • Imperial Valley • San DiegoWUSATA (Western U.S. Agricultural Trade Association), a USDA-backed non-profit, is bringing its popular FundMatch Roadshow back to California and this time, we're coming to you!Join us for an exclusive on-site 1:1 FundMatch consultation at your place of business, where we'll come directly to you to help you access 50% cost reimbursement (up to $750,000 per year) for domestic and international marketing activities including travel costs for trade shows and trade missions, advertising, in-store demos, label and packaging modifications, and more.You may qualify if you're:Headquartered in the Western U.S.A small-to-medium businessProducing products that are 50% or more U.S.-basedFundMatch applications open August 1. During this personalized visit, we'll walk you through the domestic and international marketing activities available to you and show you exactly how to use FundMatch to promote and grow your brand at home and in global markets.Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA).Led by Engagement Manager Executive Hayden Romig and Lucas Farrar, Trade & Marketing Coordinator at CDFA, your on-site session includes:Hands-on assistance completing your FundMatch applicationA deep dive into FundMatch marketing activities domestic and international and how to leverage them to grow your brand, including:Travel costs for trade shows and trade missionsAdvertising and digital marketingIn-store demonstrationsLabel and packaging modificationsAnd moreA walk-through of how to use the FundMatch program and maximize your reimbursementsA personalized review of your marketing plans, product lineup, and growth objectivesDon't have a WUSATA account? Sign up here to register Select Attending Webinar/Seminar for the Quick Basic Sign-Up!

California

Sep 12, 2026 Best of the West - Global Buyers Event (Fall 2026) The Best of the West - Global Buyers EventSan Francsico, Fresno & Los Angeles, CaliforniaSeptember 8-11, 2026This inbound mission offers two unique engagement opportunities with participating foreign buyers.Full Day Event (One-on-One Meetings): Companies will have focused one-on-one business meetings of up to 20 minutes each with pre-selected buyers. The day includes a networking luncheon featuring a guest speaker who will share insights on current international food market trends. WUSATA team members and our in-market representatives will be on-site for individual consultations throughout the event.Product Showcase: This half-day event gives participating WUSATA companies the opportunity to present their products directly to buyers in an open trade-show environment. Unlike the Full Day Event, the showcase operates without scheduled appointments, allowing for organic networking and product discovery.Benefits of Participation: Connect directly with 20+ foreign buyers from the Middle East, ASEAN, Taiwan, and Africa through targeted one-on-one business meetings. Build relationships with new prospects while strengthening existing customer connections, assess market opportunities for your products, and gain valuable insights from qualified buyers actively seeking Western U.S. food productsAffiliated Event: Africa Contractor Roadshow - U.S. Company Consultations in California (Optional) This activity gives participating companies the opportunity to meet one-on-one with Richard Zurba of Zurcom International, WUSATA’s in-market contractor for Africa, to discuss how their products may fit into key African markets.Consultations will provide tailored insights into market trends, trade opportunities, consumer preferences, buying behavior, product demand, recommended regional focus areas, and relevant export requirements. Zurcom will conduct preparatory analysis prior to each consultation, and participating companies will receive a follow-up report after the meeting.Consultations will take place during the Best of the West one-on-one meeting sessions in San Francisco, Fresno, and Los Angeles. Each participating company will receive a scheduled timeslot during the Best of the West meeting program to meet directly with Zurcom for a personalized market discussion.Itinerary: Full Day Events (One-on-One Meetings) (9:00am to 5:00pm): Tuesday, September 8, 2026 - San Francisco, CAFriday, September 11, 2026 - Los Angeles, CAProduct Showcase (9:00am - 1:00pm): Thursday, September 10, 2026 - Fresno, CAParticipating companies may also have the opportunity to meet one-on-one with WUSATA’s in-market contractor for Africa for tailored guidance on product fit, market opportunities, and export considerations.Registration Opens: May 29, 2026Registration Deadline: August 31, 2026Participation Fees: Full Day Event (One-on-One Meetings): $300 per company (includes one representative) | Additional representatives: $150 eachProduct Showcase: $150 per company (includes one representative) | Additional representatives: $75 eachAfrica Contractor Consultation Add-On: $75 per companyPasses Available: 20 companies per location

San Francisco, Fresno, and Los Angeles, California

Events Jul 29, 2026 FundMatch Consultations — Humboldt County, CA Aug 07, 2026 Foodservice & Ingredient Inbound Trade Mission from ASEAN & Taiwan to Nevada & Oregon Aug 27, 2026 California FundMatch Consultations Sep 12, 2026 Best of the West - Global Buyers Event (Fall 2026)

All Events

Participant Success

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Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect