Western U.S. Agricultural Trade Association

Increasing International Growth of Western Agribusinesses by providing Financial Support, Export Readiness, and Business Development Services.

2027 FundMatch Applications Open Soon! FundMatch 2027 applications open August 1, 2026! Apply early and secure your spot for 2027!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2027 FundMatch Applications Open Soon! FundMatch 2027 applications open August 1, 2026! Apply early and secure your spot for 2027!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the Western state departments of agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Sep 02, 2026 Southeast Asia: Regulation Follow-up Presented by Bryant Christie Inc.,This seminar is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who are active in or preparing to enter Vietnam, Thailand, Indonesia, Malaysia, and Singapore. The July Southeast Asia seminar introduced these five markets and touched briefly on regulatory differences across the region. This follow-up session picks up where that seminar left off, going deeper into the specific import requirements exporters need to know before shipping to each market.The presentation will provide a market-by-market breakdown of recent regulatory changes, documentation and labeling updates, and tariff and customs considerations across all five countries. Attendees will gain the practical guidance needed to move forward confidently with market entry or expansion plans across Southeast Asia.Detailed Webinar Overview:1. Welcome & Objectives Session goals: building on the July Southeast Asia seminar with a regulatory deep dive Why staying current on import requirements matters for market entry and expansion2. Vietnam: Regulatory Updates Recent changes to import licensing and registration requirements Labeling and documentation updates Tariff and customs considerations3. Thailand: Regulatory Updates Recent changes to import permits and registration requirements Labeling and documentation updates Tariff and customs considerations4. Indonesia: Regulatory Updates Recent changes to halal certification and import licensing requirements Labeling and documentation updates Tariff and customs considerations5. Malaysia: Regulatory Updates Recent changes to import permits and certification requirements Labeling and documentation updates Tariff and customs considerations6. Singapore: Regulatory Updates Recent changes to import registration requirements Labeling and documentation updates Tariff and customs considerations7. Comparing the Five Markets Key differences in regulatory approach across the region Implications for exporters active in multiple markets8. Preparing for Market Entry or Expansion Steps to confirm current requirements before shipping Working with local importers and distributors on compliance Avoiding delays at customs9. Q&AInteractive discussion with participantsParticipants will be able to:Describe recent regulatory changes affecting food and agricultural imports into Vietnam, Thailand, Indonesia, Malaysia, and Singapore Compare import requirements across the five markets Identify documentation and labeling updates needed for compliance in each country Apply updated regulatory guidance to market entry or expansion plans across the region Prepare for the Philippines and Vietnam outbound mission (Sep 20-26, 2026)

Riverside

Sep 12, 2026 Best of the West - Global Buyers Event (Fall 2026) The Best of the West - Global Buyers EventSan Francsico, Fresno & Los Angeles, CaliforniaSeptember 8-11, 2026This inbound mission offers two unique engagement opportunities with participating foreign buyers.Full Day Event (One-on-One Meetings): Companies will have focused one-on-one business meetings of up to 20 minutes each with pre-selected buyers. The day includes a networking luncheon featuring a guest speaker who will share insights on current international food market trends. WUSATA team members and our in-market representatives will be on-site for individual consultations throughout the event.Product Showcase: This half-day event gives participating WUSATA companies the opportunity to present their products directly to buyers in an open trade-show environment. Unlike the Full Day Event, the showcase operates without scheduled appointments, allowing for organic networking and product discovery.Benefits of Participation: Connect directly with 20+ foreign buyers from the Middle East, ASEAN, Taiwan, and Africa through targeted one-on-one business meetings. Build relationships with new prospects while strengthening existing customer connections, assess market opportunities for your products, and gain valuable insights from qualified buyers actively seeking Western U.S. food productsAffiliated Event: Africa Contractor Roadshow - U.S. Company Consultations in California (Optional) This activity gives participating companies the opportunity to meet one-on-one with Richard Zurba of Zurcom International, WUSATA’s in-market contractor for Africa, to discuss how their products may fit into key African markets.Consultations will provide tailored insights into market trends, trade opportunities, consumer preferences, buying behavior, product demand, recommended regional focus areas, and relevant export requirements. Zurcom will conduct preparatory analysis prior to each consultation, and participating companies will receive a follow-up report after the meeting.Consultations will take place during the Best of the West one-on-one meeting sessions in San Francisco, Fresno, and Los Angeles. Each participating company will receive a scheduled timeslot during the Best of the West meeting program to meet directly with Zurcom for a personalized market discussion.Itinerary: Full Day Events (One-on-One Meetings) (9:00am to 5:00pm): Tuesday, September 8, 2026 - San Francisco, CAFriday, September 11, 2026 - Los Angeles, CAProduct Showcase (9:00am - 1:00pm): Thursday, September 10, 2026 - Fresno, CAParticipating companies may also have the opportunity to meet one-on-one with WUSATA’s in-market contractor for Africa for tailored guidance on product fit, market opportunities, and export considerations.Registration Opens: May 29, 2026Registration Deadline: August 31, 2026Participation Fees: Full Day Event (One-on-One Meetings): $300 per company (includes one representative) | Additional representatives: $150 eachProduct Showcase: $150 per company (includes one representative) | Additional representatives: $75 eachAfrica Contractor Consultation Add-On: $75 per companyPasses Available: 20 companies per location

San Francisco, Fresno, and Los Angeles, California

Sep 11, 2026 Africa Contractor – 1 on 1 Consultations Africa Contractor Roadshow - U.S. Company Consultations in CaliforniaThis activity gives participating companies the opportunity to meet one-on-one with Richard Zurba of Zurcom International, WUSATA’s in-market contractor for Africa, to discuss how their products may fit into key African markets.Consultations will provide tailored insights into market trends, trade opportunities, consumer preferences, buying behavior, product demand, recommended regional focus areas, and relevant export requirements. Zurcom will conduct preparatory analysis prior to each consultation, and participating companies will receive a follow-up report after the meeting.Consultations will take place during the Best of the West one-on-one meeting sessions in San Francisco, Fresno, and Los Angeles. Each participating company will receive a scheduled timeslot during the Best of the West meeting program to meet directly with Zurcom for a personalized market discussion.Itinerary: Tuesday, September 8, 2026 - San Francisco, CAThursday, September 10, 2026 - Fresno, CAFriday, September 11, 2026 - Los Angeles, CARegistration Opens: TBARegistration Deadline: August 17, 2026Participation Fee: $75Passes Available: 14

San Francisco, Fresno, and Los Angeles, California

Sep 23, 2026 Africa Series Part 1: North Africa (Egypt & the Maghreb) Presented by Bryant Christie Inc.,This seminar opens a three-part Africa series and is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who are exploring opportunities in North Africa. The session will focus on Egypt and the Maghreb, Morocco, Algeria, and Tunisia, two sub-regions with distinct retail cultures, trade relationships, and points of entry for U.S. products.The presentation will look at Egypt's role as a population center and logistics gateway, the Maghreb's French-influenced retail and product preferences, and the trade corridors that connect North Africa to Europe and the Gulf. Attendees will leave with a clearer picture of where U.S. products fit and which entry point makes sense for their category.Detailed Webinar Overview:1. Welcome & Objectives Introduction to the three-part Africa series Why North Africa is a natural starting point given its trade links to Europe and the Gulf2. Egypt: Market Snapshot Population growth and urbanization concentrated around Cairo and Alexandria Tourism and hospitality-driven foodservice demand along the Red Sea and Mediterranean coasts Retail modernization amid currency and import policy shifts3. The Maghreb: Morocco, Algeria, and Tunisia French-influenced retail formats and product preferences Price sensitivity in mainstream retail versus a smaller premium and specialty niche Distribution patterns through regional port cities4. Trade Corridors and Logistics Egypt and the Suez Canal as a gateway linking U.S. and European supply chains to the Gulf Re-export potential toward broader Middle East and Gulf markets5. Cultural and Regulatory Considerations Relevance of halal certification across both sub-regions Import documentation, currency controls, and tariff considerations6. Market Entry Considerations Identifying distribution partners in Egypt versus the Maghreb Prioritizing an entry point based on product category and logistics7. Q&AInteractive discussion with participantsParticipants will be able to: Describe how Egypt and the Maghreb differ in retail culture, consumer preferences, and trade relationships Recognize Egypt's role as a logistics gateway between U.S. and European supply chains and the Gulf Identify cultural and regulatory considerations, including halal certification, relevant to North Africa Evaluate which North African entry point best fits a given product category Connect market insights to the Gulfood Dubai buyer mission (Mar 15-19, 2027)

Riverside

Events Sep 02, 2026 Southeast Asia: Regulation Follow-up Sep 12, 2026 Best of the West - Global Buyers Event (Fall 2026) Sep 11, 2026 Africa Contractor – 1 on 1 Consultations Sep 23, 2026 Africa Series Part 1: North Africa (Egypt & the Maghreb)

All Events

Participant Success

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WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

Our Participants

Global Connect