California FundMatch Consultations

August 25–27, 2026 | Los Angeles • Imperial Valley • San Diego

The Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to California &mdash and this time, we're coming to you!

Join us for an exclusive on-site 1:1 FundMatch consultation at your place of business, where WUSATA specialists will come directly to you to help you access 50% cost reimbursement (up to $750,000 per year) for international marketing activities &mdash including travel costs for international trade shows and trade missions, advertising, in-store demos, label and packaging modifications, and more.

During this personalized visit, WUSATA specialists will walk you through the international marketing activities available to you and show you exactly how to use FundMatch to promote and grow your brand in global markets.

Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA).

Led by Senior Engagement Executive Hayden Romig and Lucas Farrar, Trade & Marketing Coordinator at CDFA, your on-site session includes:

• Hands-on assistance completing your FundMatch application
• A deep dive into FundMatch international marketing activities and how to leverage them to grow your brand outside the USA, including:
  • Travel costs for international trade shows and trade missions
  • Advertising and digital marketing
  • In-store demonstrations
  • Label and packaging modifications
  • And more
• A walk-through of how to use the FundMatch program and maximize your reimbursements
• A personalized review of your marketing plans, product lineup, and international growth objectives

Don't have a WUSATA account? Sign up here to register &mdash Select Attending Webinar/Seminar for the Quick Basic Sign-Up!