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WUSATA Trade Mission Helps Noh Foods Launch and Double Sales in Australia

"WUSATA trade missions have forced them to prepare for the business and educate themselves on the rules and requirements of the various countries."

NOH Foods of Hawaii is a minority-owned seasoning and sauce manufacturer based in Honolulu, HI. After participating in the 2018 Australia Inbound Trade Mission to Natural Products Expo West, they gained a line on a distributor from Australia who also serves Canada and Europe. The trade mission was coordinated by the Global Connect program of the Western United States Agricultural Trade Association (WUSATA) and funded through the USDA’s Market Access Program (MAP). With growing consumer demand for Hawaiian flavored foods, the 2020 sales forecast for Australia is currently at $100,000.

As a result of the meeting, they have access to a triangle of business in Canada, Australia and also in Europe, explained Terry Dunseith, VP of Sales. The introductions to important potential customers are important to NOH Foods. WUSATA trade missions have forced them to prepare for the business and educate themselves on the rules and requirements of the various countries.

NOH Foods of Hawaii offers a broad selection of Asian seasoning mixes for food and beverages popular in Hawaii and beyond. Founded in 1963, NOH Foods of Hawaii remains a family owned and operated company. The products of NOH originated from the kitchen of the first Korean restaurant in Honolulu, Hawaii.

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