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Trade Activities

Promote your products in leading markets at trade shows around the world.

Our funding from the USDA’s Market Access Program (MAP) allows us to offer Global Connect activities at a low or reduced rate.

We offer trade show packages that include prime booth spaces at discounted rates and services that include meeting coordination with qualified buyers, interpreter assistance, general show support, and more.

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Look for WUSATA Cornerstone Shows. The key global events that draw buyers from multiple markets and industry sectors. Even better? These shows are eligible for FundMatch reimbursement!

Outbound Buying Missions

Travel overseas to meet one-on-one with qualified foreign buyers and promote your products at trade shows. Learn about regional preferences and trends, tour retail and food service locations, plus receive in-country market intelligence from our local partners.

Inbound Buying Missions

Welcome buyers to your home state (or join missions held in any state in WUSATA’s region) and participate in one-on-one meetings and other special events to help you develop strong relationships.

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Trade Leads

Trade leads make it easy to supply your products directly to qualified foreign buyers who are looking to source specific products from U.S. suppliers. Learn more here.

Other Opportunities

Increase the awareness of your product in foreign markets through additional activities such as in-store and menu promotions.

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