2022 Korea Restaurant Promotion Featuring WUSATA Region Products

The Western U.S. Agricultural Trade Association (WUSATA®) and the 13 Western State Departments of Agriculture announce participation and registration in the following activity, which is brought to you by the USDA's Foreign Agricultural Service:

2022 Korea Restaurant Promotion Featuring WUSATA Region Products

(3 restaurant locations in South Korea)

November, 2022

Have your product included in a month-long restaurant promotion in three restaurants in South Korea - in Seoul, Busan, and Goyang!

This promotion will get your product in the hands of a restaurant and resort chain in Korea to be used in menu development for a month-long promotion in three restaurant locations throughout the country. The promotion will be in partnership with two Michael's by Haevici restaurants, a New-American-style fine dining institution, and one restaurant at Hyundai Moto Studio. This a great opportunity for Western US products to be promoted to a potential food service customer and to consumers.

As part of this promotion, the special menus developed for all three restaurant locations using the selected Western US products will run November 2022 and will be promoted with media activities.

Please note that the restaurant hosting the promotion will select final products from those already available in the market to participate in the promotion. The menu items to be developed include: Pastas and Risottos, Sandwiches and Brunch Menus, Soup and Salad, Main Dishes (Meats and Proteins), Desserts, Non-Alcoholic Beverage Menus (fresh juice, ades), etc.

Benefits of Participation:

• Extra exposure for your products in Korea
• Recipe development with your product at a well-known restaurant and resort chain
• Increase awareness with consumers

Tentative Itinerary:

Sign up: mid-September
Final products selected: end of September
Menu Development: October
Promotion: November

Participation Fee: $50.00 per company

Registration Deadline: September 21st, 2022