Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Readiness, and Business Development Services.

Western U.S.
Agricultural Trade
Association

Address Update We've relocated! Our new address is: 4400 NE 77th Ave, Ste 275, Vancouver, WA 98662. Please update your records accordingly.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Alert: Suspicious Bill.com Payment Requests If someone claiming to be a bill.com employee requests virtual card payments or asks about invoice verification, it's a scam. When in doubt, verify with us first!

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Address Update We've relocated! Our new address is: 4400 NE 77th Ave, Ste 275, Vancouver, WA 98662. Please update your records accordingly.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the western state Departments of Agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Jan 28, 2026 India Consumer Trends 2026: Opportunities for U.S. Food & Agricultural Exporters **The meeting link will be sent to registered companies the day before the meeting via email**Presented by Bryant Christie Inc.,This seminar is designed for Western U.S. exporters - particularly growers, packers, processors, and food marketers - who are seeking to better understand evolving consumer trends in India and how these trends are shaping opportunities for imported food and agricultural products. Building on prior WUSATA programming, this refreshed session will focus on how shifting demographics, rising incomes, health awareness, and retail modernization are influencing purchasing behavior across India’s diverse regions.The presentation will provide an up-to-date snapshot of India’s food consumption landscape, highlighting high-growth categories for U.S. exporters, differences across income groups and regions, and the growing role of modern retail and e-commerce. Attendees will gain practical insights into how consumer preferences translate into real market opportunities, how imported products are positioned in India, and what exporters should consider when tailoring products, pricing, and marketing strategies. A case study and market insights from on-the-ground experience will illustrate how consumer trends directly impact successful market entry and expansion.Detailed Webinar Overview:1. Welcome & Objectives Introduction to session goals: understanding consumer demand drivers in India Why consumer trends matter for export successHow India’s market dynamics differ from other Asian markets2. India Consumer Landscape: Big Picture Trends Demographics, urbanization, and income growth Role of the emerging middle class and affluent urban consumers Aspirational consumption and perception of imported foods3. Health, Lifestyle, and Food Preferences Rising health awareness: diabetes, obesity, and food safety concerns Growth in demand for healthy, organic, and “better-for-you” products Influence of global exposure, travel, and social media on food choices4. High-Potential Product Categories Nuts and dried fruits: gifting, snacking, and festive demand Fresh produce: quality, consistency, and off-season availability Dairy ingredients and foodservice demand Specialty and premium U.S. food products Differences between staple-driven consumption and premium niches5. Regional Differences in Consumption North, South, East, and West India: dietary patterns and preferences How regional cuisines influence demand for imported products Implications for product selection and targeting6. Retail Channels and the Path to the Consumer Traditional kirana stores vs. modern trade Role of supermarkets, hypermarkets, and specialty stores Rapid growth of e-commerce and quick-commerce platforms Using channels to test demand and build brand awareness7. Case Study & Market Insights Real-world insights from working in the Indian market How consumer trends shape pricing, packaging, and promotion Key lessons learned for U.S. exporters8. Q&A Interactive discussion with participantsParticipants will be able to: Describe key consumer trends shaping food and agricultural demand in India.Identify high-potential product categories for U.S. exporters based on current consumption patterns.Understand how income levels and regional differences influence purchasing behavior.Evaluate how retail and e-commerce channels affect access to Indian consumers.Apply consumer trend insights to product positioning, pricing, and market entry strategies.Leverage case study lessons to anticipate challenges and opportunities in the Indian market.

Riverside

Feb 11, 2026 Funding Your International Growth Funding Your International GrowthEducational Seminar with WUSATA and the Washington State Department of AgricultureAre you looking to expand your reach globally? Whether you're an experienced exporter or just starting, we invite you to join us in person on February 11, 2026, in Bellevue, Washington, for a valuable session on programs designed to help you maximize your global business potential.This event will feature key members of the WUSATA team, as well as a representative from the Washington State Department of Agriculture (WSDA) and other partner organizations.Who Should Attend?All ag, food, and beverage companies &mdash whether you're new to exporting, actively shipping internationally, or considering expansion. First-time attendees will discover funding opportunities, while current participants can learn what's new for 2026 and get personalized guidance.Agenda: 8:30am Doors Open9:00am – 12:00pm Seminar12:00 – 1:00pm Lunch Provided1:00-2:30pm Learn about partner organizationsWUSATA Highlights: FundMatch: Receive 50% reimbursement on international marketing activitiesLearn what is new in 2026. Maximize dollars and avoid common pitfalls.Global Connect: Connect with international buyersExport Education: Access to a variety of market intelligenceWashington State Department of Agriculture Highlights: WSDA’s International Marketing Program: Mission, Staff, ServicesOverseas Trade Representatives: Locations, ServicesUpcoming International Marketing EventsEvent Details: Date: February 11th, 2026No cost to registerTime: 9:00am – 2:30pm Location: Bellevue, WA. Location disclosed after registration*Registration deadline: February 5, 2026

Bellevue, Washington

Feb 12, 2026 Funding Your International Growth Funding Your International GrowthEducational Seminar with WUSATA and the Oregon Department of AgricultureAre you looking to expand your reach globally? Whether you're an experienced exporter or just starting, we invite you to join us in person on February 12, 2026, in Portland, Oregon, for a valuable session on programs designed to help you maximize your global business potential.This event will feature key members of the WUSATA team, as well as a representative from the Oregon Department of Agriculture (ODA) and other industry partners.Who Should Attend?All ag, food, and beverage companies - whether you're new to exporting, actively shipping internationally, or considering expansion. First-time attendees will discover funding opportunities, while current participants can learn what's new for 2026 and get personalized guidance.Agenda:8:30am Doors Open9:00am – 12:00pm Seminar12:00 – 1:00pm Lunch Provided1:00-2:30pm Learn about partner organizationsWUSATA Highlights:FundMatch: Receive 50% reimbursement on international marketing activitiesLearn what is new in 2026. Maximize dollars and avoid common pitfalls. Global Connect: Connect with International BuyersExport Education: Access to a variety of market intelligenceOregon Department of Agriculture Highlights:Market insight from experienced trade staffIssuing certificates for exportsAccess to representatives and connections in key marketsEvent Details:Date: February 12th, 2026No cost to registerTime: 9:00am – 2:30pm Location: Portland, OR. Location disclosed after registration*Registration deadline: February 5, 2026

Portland, Oregon

Feb 18, 2026 Japan Trade Shows This seminar is designed for U.S.-based food and specialty agricultural companies evaluating or planning participation in FOODEX Japan, the country’s premier food and beverage trade exhibition. The session focuses on helping exporters understand whether FOODEX is the right fit for their products and, if so, how to approach the show strategically to maximize business outcomes. Speakers will walk participants through the full FOODEX lifecycle, from pre-show decision-making and preparation to on-site execution and post-show follow-up. Topics will include exhibitor expectations, buyer behavior at FOODEX, cultural considerations, and practical guidance on presenting products effectively to Japanese importers, distributors, and retailers.The webinar will also address operational considerations unique to exhibiting in Japan, including shipping samples for trade shows, documentation requirements, coordination with Japanese partners, and navigating food import inspections. A case example will illustrate how companies have successfully used FOODEX to establish commercial relationships and advance market entry. Participants will leave with a clearer understanding of how FOODEX fits into a broader Japan market strategy and what it takes to participate successfully.Detailed Webinar Overview:1. Welcome & Objectives Introduction to speakers and session purpose How this seminar differs from general trade show guidance2. FOODEX in Context: Why It Matters Overview of FOODEX Japan and its role in the Japanese food industry Who attends FOODEX and how buyers use the shows Determining whether FOODEX is the right platform for your product3. FOODEX Readiness & Planning Timeline Key decisions before committing to exhibit Recommended preparation timeline (3 months, 1 month, 1 week out) Coordinating booth design, samples, and marketing materials4. Presenting Products for the Japanese Buyer Packaging, sizing, and visual presentation expectations Labeling considerations for trade show samples Using translated materials effectively without over-investing5. Shipping Samples & Materials to FOODEX Shipping strategies for trade shows (courier, air freight, consolidated shipments) Timing shipments to align with FOODEX move-in schedules Common mistakes that cause delays or rejected shipments6. Regulatory & Customs Considerations for Trade Shows Required documentation for food samples entering Japan Overview of food inspection and compliance at trade shows Working with Japanese partners, agents, or customs brokers7. Case Example: Lessons from FOODEX Participation What worked, what didn’t, and what companies wish they knew earlier Translating FOODEX conversations into real business opportunities8. Wrap-Up & Key Takeaways Checklist for FOODEX preparation How to assess post-show next steps Where to find additional export support and guidance9. Q&A Interactive discussion with participantsLearning Outcomes:1. Evaluate FOODEX as a Market Entry ToolUnderstand FOODEX’s role in Japan’s food trade ecosystem and identify indicators that determine whether FOODEX is the right trade show for a given product.2. Plan Strategically for FOODEX ParticipationOutline a realistic FOODEX preparation timeline while understanding the critical pre-show decisions that directly impact exhibitor success.3. Align Product Presentation with Buyer ExpectationsRecognize Japanese buyer preferences for packaging, portioning, and presentation and understand how to adapt products for effective trade show evaluation.4. Manage Trade Show Logistics EffectivelyIdentify appropriate shipping methods for trade show samples and materials while understanding the documentation and timing requirements involved.5. Navigate Regulatory Requirements for Trade Show SamplesRecognize key Japanese import and inspection requirements for food samples and understand the role of local partners and service providers.6. Convert FOODEX Leads into Business OpportunitiesApply culturally appropriate follow-up strategies and understand how FOODEX participation fits into longer-term Japan market development**The meeting link will be sent to registered companies before the meeting via email**Presented by Bryant Christie Inc.

Riverside

Events Jan 28, 2026 India Consumer Trends 2026: Opportunities for U.S. Food & Agricultural Exporters Feb 11, 2026 Funding Your International Growth Feb 12, 2026 Funding Your International Growth Feb 18, 2026 Japan Trade Shows

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Participant Success

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Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect