WUSATA Pavilion at Food & Beverage West Africa

WUSATA Pavilion at Food and Beverage West Africa

June 9-11, 2026 | Lagos, Nigeria

Promote your products in-market through WUSATA’s Product Showcase at the 2026 Food and Beverage West Africa trade show in Lagos, Nigeria. This option allows companies to gain exposure at a major regional food and beverage event without traveling to Nigeria or staffing a booth.

Participating companies will send product samples for display and promotion at the show. WUSATA’s in-market contractor will manage the showcase on-site, promote participating products, engage with interested buyers, and help create visibility among importers, distributors, retailers, wholesalers, and hospitality buyers serving Nigeria and the broader West African market.

This is a low-cost, low-lift opportunity for companies interested in testing market interest, building early buyer awareness, and exploring potential distribution opportunities in one of Sub-Saharan Africa’s fastest-growing consumer food markets.

Benefits of Participation

• Participate without traveling to Nigeria or staffing a booth.
• Showcase your products directly to regional food and beverage buyers.
• Gain exposure among importers, distributors, wholesalers, retailers, and hospitality procurement teams.
• Reach buyers from Nigeria and broader West African markets, including Ghana, Côte d’Ivoire, Senegal, Benin, and Cameroon.
• Receive support from WUSATA’s in-market contractor, who will help promote your products on-site.
• Test product interest and gather early market feedback at a major regional trade show.
• Build initial awareness for future West African market entry or expansion.
• Generate potential buyer leads without the cost and time commitment of full trade show travel.

Participation Fee: $500 per company

Passes Available: 3

Registration Closes: May 22nd, 2026