Best of the West - Global Buyers Event (Spring 2026)
Event Details
The Best of the West - Global Buyers Event
San Francsico, Fresno & Los Angeles, California
April 13-17, 2026
This inbound mission offers two unique engagement opportunities with participating foreign buyers.
Full Day Event (One-on-One Meetings): Companies will have focused one-on-one business meetings of up to 20 minutes each with pre-selected buyers. The day includes a networking luncheon featuring a guest speaker who will share insights on current international food market trends. WUSATA team members and our in-market representatives will be on-site for individual consultations throughout the event.
Product Showcase: This half-day event gives participating WUSATA companies the opportunity to present their products directly to buyers in an open trade-show environment. Unlike the Full Day Event, the showcase operates without scheduled appointments, allowing for organic networking and product discovery.
Benefits of Participation:
- Connect directly with 20+ foreign buyers from the ASEAN region, India, Japan, and South Korea through targeted one-on-one business meetings.
- Build relationships with new prospects while strengthening existing customer connections, assess market opportunities for your products, and gain valuable insights from qualified buyers actively seeking Western U.S. food products.
Itinerary:
Full Day Events (One-on-One Meetings) (9:00am to 5:00pm):
- Tuesday, April 14, 2026 - San Francisco, CA
- Friday, April 17, 2026 - Los Angeles, CA
Product Showcase (9:00am - 1:00pm):
- Thursday, April 16, 2026 - Fresno, CA
Registration Opens: October 6, 2025
Registration Deadline: March 13, 2026
Participation Fees:
- Full Day Event (One-on-One Meetings): $300 per company (includes one representative) | Additional representatives: $150 each
- Product Showcase: $150 per company (includes one representative) | Additional representatives: $75 each
Passes Available: 20 companies per location
Product Description
Consumer-oriented food products; retail packaged foods and beverages, specialty foods, snack foods, dried fruit and nuts
Consumer Oriented Ingredient Retail Products Specialty Beverage
India Japan Korea, Republic of Brunei Cambodia Indonesia Laos Malaysia Philippines Singapore Thailand
| Events and Prices | Pricing | |
|---|---|---|
| Best of the West - Global Buyers Event (Spring 2026) | ||
| Full Day Event (One-on-One Meetings) - Los Angeles, April 17 | $300.00 | |
| Full Day Event (One-on-One Meetings) - Los Angeles, April 17 - Additional Participant | $150.00 | |
| Full Day Event (One-on-One Meetings) - San Francisco, April 14 | $300.00 | |
| Full Day Event (One-on-One Meetings) - San Francisco, April 14 - Additional Participant | $150.00 | |
| Product Showcase - Fresno, April 16 | $150.00 | |
| Product Showcase - Fresno, April 16 - Additional Participant | $75.00 |
| Events and Prices | ||
|---|---|---|
| Best of the West - Global Buyers Event (Spring 2026) | ||
| Pricing | ||
| Full Day Event (One-on-One Meetings) - Los Angeles, April 17 | $300.00 | |
| Full Day Event (One-on-One Meetings) - Los Angeles, April 17 - Additional Participant | $150.00 | |
| Full Day Event (One-on-One Meetings) - San Francisco, April 14 | $300.00 | |
| Full Day Event (One-on-One Meetings) - San Francisco, April 14 - Additional Participant | $150.00 | |
| Product Showcase - Fresno, April 16 | $150.00 | |
| Product Showcase - Fresno, April 16 - Additional Participant | $75.00 | |
| There are no affiliated events. |
| There are no market related events. |
| There are no past events. |
