2019 China eCommerce Outbound Trade Mission

Research says traditional Ag retailers that “successfully embrace the challenges introduced by eCommerce will succeed as tomorrow’s cutting-edge Ag retailers”. eCommerce platforms remain a relatively small portion of the overall Agriculture retail marketplace, growth in the segment has been significant in recent years and will continue to increase.

China’s revenue in the food and beverage industry shows an annual growth rate of 16.4 from 2018-2022. Meanwhile, China also has the largest eCommerce market in the world, reaching $1.1 trillion in 2018. The number of online shoppers is also forecast to increase from the current 502 million to 631 million by 2022.

For this 2019 Outbound Trade Mission, the top-tier cities of Shanghai, Hangzhou and Guangzhou are selected as the target visiting cities. Shanghai and Guangzhou are first-tier cities with the largest economies and imported food consumption in the country. In addition, they are also key entry ports for foreign food exports into China, thus representing significant strategic importance. Meanwhile, Hangzhou is one of the fastest-growing cities thanks to being a cultivating hub for eCommerce companies, headlined by Alibaba Group, a key player in the global eCommerce stage and a frequent collaborator with partners from the United States.

Don’t miss this opportunity to participate in an Outbound Trade Mission to meet with Chinese eCommerce Buyers. The activity will include one-on-one meetings with qualified eCommerce buyers such as importers and distributors. Participants will be able to meet and showcase the products in person to the buyers. The participants will also be able to get more knowledge and information from ATO Shanghai's and WUSATA's In-Market representative about eCommerce growing trends in China.

WUSATA will provide:

Custom one-on-one appointments with pre-qualified buyers
Hotel accommodations for one company representative*
Transportation between official meetings and events
Interpreters, as needed
Market briefings and retail tours Networking event in Hangzhou

Proposed Itinerary:


June 23: Companies arrive in Shanghai
June 24: Meetings in Shanghai
June 25: Arrive in Hangzhou
June 26: Meetings in Hangzhou
June 27: Arrive in Guangzhou
June 28: Meetings in Guangzhou
June 29: Return to US 

Don’t miss this excellent opportunity to meet with eCommerce buyers from China!