Best of the West - Global Buyers Event (Fall 2026)
Event Details
The Best of the West - Global Buyers Event
San Francsico, Fresno & Los Angeles, California
September 8-11, 2026
This inbound mission offers two unique engagement opportunities with participating foreign buyers.
Full Day Event (One-on-One Meetings): Companies will have focused one-on-one business meetings of up to 20 minutes each with pre-selected buyers. The day includes a networking luncheon featuring a guest speaker who will share insights on current international food market trends. WUSATA team members and our in-market representatives will be on-site for individual consultations throughout the event.
Product Showcase: This half-day event gives participating WUSATA companies the opportunity to present their products directly to buyers in an open trade-show environment. Unlike the Full Day Event, the showcase operates without scheduled appointments, allowing for organic networking and product discovery.
Benefits of Participation:
- Connect directly with 20+ foreign buyers from the Middle East, Canada, Taiwan, and Africa through targeted one-on-one business meetings.
- Build relationships with new prospects while strengthening existing customer connections, assess market opportunities for your products, and gain valuable insights from qualified buyers actively seeking Western U.S. food products.
Itinerary:
Full Day Events (One-on-One Meetings) (9:00am to 5:00pm):
- Tuesday, September 8, 2026 - San Francisco, CA
- Friday, September 11, 2026 - Los Angeles, CA
Product Showcase (9:00am - 1:00pm):
- Thursday, September 10, 2026 - Fresno, CA
Participating companies may also have the opportunity to meet one-on-one with WUSATA’s in-market contractor for Africa for tailored guidance on product fit, market opportunities, and export considerations.
Registration Opens: May 11, 2026
Registration Deadline: August 31, 2026
Participation Fees:
- Full Day Event (One-on-One Meetings): $300 per company (includes one representative) | Additional representatives: $150 each
- Product Showcase: $150 per company (includes one representative) | Additional representatives: $75 each
- Africa Contractor Consultation Add-On: $75 per company
Passes Available: 20 companies per location
Product Description
Consumer-oriented food products; retail packaged foods and beverages, specialty foods, snack foods, dried fruit and nuts
Consumer Oriented Ingredient Retail Products
Worldwide
| Events and Prices | Pricing | |
|---|---|---|
| Best of the West - Global Buyers Event (Fall 2026) | ||
| Full Day Event (One-on-One Meetings) - Los Angeles, September 11 | $300.00 | |
| Full Day Event (One-on-One Meetings) - Los Angeles, September 11 - Additional Participant | $150.00 | |
| Full Day Event (One-on-One Meetings) - San Francisco, September 8 | $300.00 | |
| Full Day Event (One-on-One Meetings) - San Francisco, September 8 - Additional Participant | $150.00 | |
| Product Showcase - Fresno, September 10 | $150.00 | |
| Product Showcase - Fresno, September 10 - Additional Participant | $75.00 |
| Events and Prices | ||
|---|---|---|
| Best of the West - Global Buyers Event (Fall 2026) | ||
| Pricing | ||
| Full Day Event (One-on-One Meetings) - Los Angeles, September 11 | $300.00 | |
| Full Day Event (One-on-One Meetings) - Los Angeles, September 11 - Additional Participant | $150.00 | |
| Full Day Event (One-on-One Meetings) - San Francisco, September 8 | $300.00 | |
| Full Day Event (One-on-One Meetings) - San Francisco, September 8 - Additional Participant | $150.00 | |
| Product Showcase - Fresno, September 10 | $150.00 | |
| Product Showcase - Fresno, September 10 - Additional Participant | $75.00 | |
| Sep 7 - Sep 11, 2026 | Africa Contractor – 1 on 1 Consultations | San Francisco, Fresno, and Los Angeles, California | COMING SOON |
| There are no market related events. |
| There are no past events. |
COMING SOON
