Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Readiness, and Business Development Services.

Western U.S.
Agricultural Trade
Association

Address Update We've relocated! Our new address is: 4400 NE 77th Ave, Ste 275, Vancouver, WA 98662. Please update your records accordingly.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Alert: Suspicious Bill.com Payment Requests If someone claiming to be a bill.com employee requests virtual card payments or asks about invoice verification, it's a scam. When in doubt, verify with us first!

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Address Update We've relocated! Our new address is: 4400 NE 77th Ave, Ste 275, Vancouver, WA 98662. Please update your records accordingly.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the western state Departments of Agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Jan 28, 2026 India Consumer Trends 2026: Opportunities for U.S. Food & Agricultural Exporters **The meeting link will be sent to registered companies the day before the meeting via email**Presented by Bryant Christie Inc.,This seminar is designed for Western U.S. exporters - particularly growers, packers, processors, and food marketers - who are seeking to better understand evolving consumer trends in India and how these trends are shaping opportunities for imported food and agricultural products. Building on prior WUSATA programming, this refreshed session will focus on how shifting demographics, rising incomes, health awareness, and retail modernization are influencing purchasing behavior across India’s diverse regions.The presentation will provide an up-to-date snapshot of India’s food consumption landscape, highlighting high-growth categories for U.S. exporters, differences across income groups and regions, and the growing role of modern retail and e-commerce. Attendees will gain practical insights into how consumer preferences translate into real market opportunities, how imported products are positioned in India, and what exporters should consider when tailoring products, pricing, and marketing strategies. A case study and market insights from on-the-ground experience will illustrate how consumer trends directly impact successful market entry and expansion.Detailed Webinar Overview:1. Welcome & Objectives Introduction to session goals: understanding consumer demand drivers in India Why consumer trends matter for export successHow India’s market dynamics differ from other Asian markets2. India Consumer Landscape: Big Picture Trends Demographics, urbanization, and income growth Role of the emerging middle class and affluent urban consumers Aspirational consumption and perception of imported foods3. Health, Lifestyle, and Food Preferences Rising health awareness: diabetes, obesity, and food safety concerns Growth in demand for healthy, organic, and “better-for-you” products Influence of global exposure, travel, and social media on food choices4. High-Potential Product Categories Nuts and dried fruits: gifting, snacking, and festive demand Fresh produce: quality, consistency, and off-season availability Dairy ingredients and foodservice demand Specialty and premium U.S. food products Differences between staple-driven consumption and premium niches5. Regional Differences in Consumption North, South, East, and West India: dietary patterns and preferences How regional cuisines influence demand for imported products Implications for product selection and targeting6. Retail Channels and the Path to the Consumer Traditional kirana stores vs. modern trade Role of supermarkets, hypermarkets, and specialty stores Rapid growth of e-commerce and quick-commerce platforms Using channels to test demand and build brand awareness7. Case Study & Market Insights Real-world insights from working in the Indian market How consumer trends shape pricing, packaging, and promotion Key lessons learned for U.S. exporters8. Q&A Interactive discussion with participantsParticipants will be able to: Describe key consumer trends shaping food and agricultural demand in India.Identify high-potential product categories for U.S. exporters based on current consumption patterns.Understand how income levels and regional differences influence purchasing behavior.Evaluate how retail and e-commerce channels affect access to Indian consumers.Apply consumer trend insights to product positioning, pricing, and market entry strategies.Leverage case study lessons to anticipate challenges and opportunities in the Indian market.

Riverside

Feb 11, 2026 Funding Your International Growth Funding Your International GrowthEducational Seminar with WUSATA and the Washington State Department of AgricultureAre you looking to expand your reach globally? Whether you're an experienced exporter or just starting, we invite you to join us in person on February 11, 2026, in Bellevue, Washington, for a valuable session on programs designed to help you maximize your global business potential.This event will feature key members of the WUSATA team, as well as a representative from the Washington State Department of Agriculture (WSDA) and other partner organizations.Who Should Attend?All ag, food, and beverage companies &mdash whether you're new to exporting, actively shipping internationally, or considering expansion. First-time attendees will discover funding opportunities, while current participants can learn what's new for 2026 and get personalized guidance.Agenda: 8:30am Doors Open9:00am – 12:00pm Seminar12:00 – 1:00pm Lunch Provided1:00-2:30pm Learn about partner organizationsWUSATA Highlights: FundMatch: Receive 50% reimbursement on international marketing activitiesLearn what is new in 2026. Maximize dollars and avoid common pitfalls.Global Connect: Connect with international buyersExport Education: Access to a variety of market intelligenceWashington State Department of Agriculture Highlights: WSDA’s International Marketing Program: Mission, Staff, ServicesOverseas Trade Representatives: Locations, ServicesUpcoming International Marketing EventsEvent Details: Date: February 11th, 2026No cost to registerTime: 9:00am – 2:30pm Location: Bellevue, WA. Location disclosed after registration*Registration deadline: February 5, 2026

Bellevue, Washington

Feb 12, 2026 Funding Your International Growth Funding Your International GrowthEducational Seminar with WUSATA and the Oregon Department of AgricultureAre you looking to expand your reach globally? Whether you're an experienced exporter or just starting, we invite you to join us in person on February 12, 2026, in Portland, Oregon, for a valuable session on programs designed to help you maximize your global business potential.This event will feature key members of the WUSATA team, as well as a representative from the Oregon Department of Agriculture (ODA) and other industry partners.Who Should Attend?All ag, food, and beverage companies &mdash whether you're new to exporting, actively shipping internationally, or considering expansion. First-time attendees will discover funding opportunities, while current participants can learn what's new for 2026 and get personalized guidance.Agenda: 8:30am Doors Open9:00am – 12:00pm Seminar12:00 – 1:00pm Lunch Provided1:00-2:30pm Learn about partner organizationsWUSATA Highlights: FundMatch: Receive 50% reimbursement on international marketing activitiesoLearn what is new in 2026. Maximize dollars and avoid common pitfalls. Global Connect: Connect with International BuyersExport Education: Access to a variety of market intelligenceOregon Department of Agriculture Highlights: Market insight from experienced trade staffIssuing certificates for exportsAccess to representatives and connections in key marketsEvent Details: Date: February 12th, 2026No cost to registerTime: 9:00am – 2:30pm Location: Portland, OR. Location disclosed after registration*Registration deadline: February 5, 2026

Portland, Oregon

Mar 26, 2026 California FundMatch Seminars March 24–26, 2026 | Oakland • Fresno • San DiegoThe Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to California! Join us to learn how to unlock 50% cost reimbursement (up to $300,000 per year) for your international marketing efforts & including trade shows, packaging, digital advertising, and more.Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA).Led by Senior Engagement Executive Hayden Romig, this session includes:A personalized discussion of your marketing plans, product details, and international growth strategyA step-by-step overview of the FundMatch Program, including:Eligibility and enrollmentApplication processClaims, documentation, and reimbursement timelinesExamples of eligible international marketing activities companies use to expand globallyAdditional industry partner presentations and meetings to be announced & stay tuned!Roadshow Dates & LocationsMarch 24 – OaklandMarch 25 – FresnoMarch 26 – San DiegoDon’t have a WUSATA account? Sign up here to register Select Attending Webinar/Seminar for the Quick Basic Sign-Up!

California

Events Jan 28, 2026 India Consumer Trends 2026: Opportunities for U.S. Food & Agricultural Exporters Feb 11, 2026 Funding Your International Growth Feb 12, 2026 Funding Your International Growth Mar 26, 2026 California FundMatch Seminars

All Events

Participant Success

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Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect