Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Readiness, and Business Development Services.

Western U.S.
Agricultural Trade
Association

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

2025 FundMatch Applications Are Now Open! Receive 50% reimbursement for international marketing expenses: Current participants apply through your My WUSATA account!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Meet Foreign Buyers
with Global Connect Participate in international trade events and explore new markets

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

2025 FundMatch Applications Are Now Open! Receive 50% reimbursement for international marketing expenses: Current participants apply through your My WUSATA account!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Meet Foreign Buyers
with Global Connect Participate in international trade events and explore new markets

About

WUSATA is a nonprofit organization that works closely with the western state Departments of Agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Readiness

If you're just getting started, no worries! Our Export Readiness program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

May 20, 2025 WUSATA Deep Dive with the Oregon Department of Agriculture Join Us for an Exporting Event Exclusively for Food and Agricultural Products with WUSATA and the Oregon Department of Agriculture!Are you looking to expand your reach globally? Whether you're an experienced exporter or just starting, we invite you to join us in person on May 20, 2025, in Portland, Oregon, for a valuable session on funding programs designed to help you maximize your global business potential.This event will feature key members of the WUSATA team, as well as a representative from the Oregon Department of Agriculture (ODA).We highly recommend that all agricultural, food, and beverage companies attend, whether you’re new-to-export, already exporting, or considering expanding. For companies already participating in WUSATA’s programs, this is a great refresher on this powerful resource and a chance to learn what’s new for 2025. For companies who are not familiar with the funding and programs available through WUSATA, this is a great chance to learn and ask follow-up questions in person. You'll gain insight into valuable resources, and you'll have the opportunity to sit down with us for one-on-one consultations for additional guidance on the programs WUSATA and ODA offer.Agenda: 9:00am – 12:00pm Seminar12:00 – 1:00pm Lunch (provided)1:00-4:00pm Individual consultations available with WUSATA or ODA representativesOregon Department of Agriculture Highlights: Market insight from experiences trade staffIssuing certificates for exportsAccess to representatives and connections in key marketsWUSATA Highlights: Receive 50% reimbursement on international marketing activitiesExplore new markets at discounted ratesAccess to a variety of market intelligenceDon’t miss out on this free event! Date: May 20, 2025Time: 9am – 4:00pmLunch providedLocation: Portland, OR. Location disclosed after registrationRegistration deadline: May 14, 2025

Portland, Oregon

May 21, 2025 Flourishing Trade: Importing U.S. Food & Floriculture into Korea Flourishing Trade: Importing U.S. Food & Floriculture into KoreaMay 21, 2025, 4:00-5:00 PM PDT **The meeting link will be sent to registered companies within 24 hours of registration**Presented by Bryant Christie Inc. and KBSIThis webinar is targeted at exporters of food, floriculture, and specialty agricultural products based in the Western United States, especially those interested in entering the Korean market. The presentation will provide a technical overview of Korea’s import landscape, including tariff structures, maximum residue level (MRL) regulations, and phytosanitary certification requirements presented by Bryant Christie Inc. WUSATA’s South Korea representative, KBSI, will explore Korean consumer preferences, retail and e-commerce trends, and key opportunities for U.S. products particularly in the areas of floriculture, baking ingredients, and high-value specialty foods. The session will conclude with a discussion of business considerations, market entry strategies, and real-world insights to help exporters navigate this growing and dynamic market.Detailed Meeting Overview:1. Welcome & Opening Remarks Introduction Brief overview of objectives and what attendees can expect2. Korea’s Import Market Landscape: A Technical Overview Tariffs and Trade Agreements Current tariff structures under KORUS FTA Tariff reduction timelines and impacts Importing Challenges & Technical Requirements MRL (Maximum Residue Levels) standards and compliance Phytosanitary certification requirements (esp. for fresh produce) Labeling, packaging, and customs clearance procedures 3. Understanding the Korean Consumer & Retail Environment Consumer trends in health, sustainability, and premiumization Online grocery growth and offline retail categories (hypermarkets, department stores, specialty grocers) Demand for imported foods and floral products4. Spotlight: Specialty Product Opportunities Growth of niche segments: organic, functional foods, plant-based Success stories of U.S. specialty brands in Korea Regulatory considerations for specialty categories (e.g., functional claims, novel foods)5. Blooming Business: Floriculture Opportunities Market trends in floriculture: gifts, home decor, weddings, and lifestyle shifts Demand for unique U.S. varieties Import logistics: seasonality, cold chain, quarantine requirements6. Baked-In Potential: U.S. Baking Ingredients Korea’s growing interest in home baking and premium bakery chains Opportunities for U.S. flour, nuts, dairy ingredients, natural flavorings Distribution models and buyer preferences 7. Q&A Session Open floor for participant questions8. Closing Remarks & Next Steps Summary of key takeaways Upcoming WUSATA Events Invitation one on one consultingLearning Outcomes: Understand Korea’s Technical Import Requirements - Identify key tariff structures under existing trade agreements (e.g., KORUS FTA), navigate Korea’s MRL standards, phytosanitary requirements, and certification processes for food and floriculture productsGain Insight into Korean Consumer Behavior and Retail Trends - Describe Korean consumer preferences for imported food and floral products, recognize key retail channels and emerging platforms shaping demandEvaluate Market Opportunities for U.S. Exporters - Assess the potential for U.S. specialty foods, baking ingredients, and floriculture products in Korea, understand niche trends such as health-conscious eating, premium gifting, and lifestyle-driven purchasesIdentify Trade Barriers and Business Considerations - Analyze regulatory and logistical challenges when exporting to Korea, learn how to address potential obstacles in product registration, labeling, and customs clearanceExplore Real-World Strategies for Market Entry - Discover actionable insights and best practices for entering the Korean market, learn from examples of successful U.S. exporters in the agri-food and floriculture sectors

Online

May 28, 2025 Fundmatch Tutorial Webinar - International In-Store Demonstrations Does your marketing plan include international in-store demonstrations this year?If you answered yes to the above question, we highly recommend you join the webinar! The FundMatch Claim Tutorial webinar will go over the eligible expenses and walk you through the required claim documentation requirements.Getting your 50% reimbursement can be easy and this is a great place to start!Webinar will be held via Microsoft Teams. A meeting invite will be sent to registered participants prior to the meeting time.

Teams

Jun 03, 2025 Export Resources Unlocked: How EXIM, SBA, and WUSATA Can Help New Mexico & Arizona Businesses Go Global "Export Resources Unlocked: How EXIM, SBA, and WUSATA Can Help New Mexico & Arizona Businesses Go Global"Webinar Description:Are you a business in New Mexico or Arizona looking to grow through international markets? Join the Export-Import Bank of the United States (EXIM), the U.S. Small Business Administration (SBA), and the Western U.S. Agricultural Trade Association (WUSATA) for an exclusive webinar designed to help regional companies tap into the power of exporting.This free, informative session will cover: How to access federal and regional export support programsFinancing and risk protection options for exportersMarket development services available through WUSATAWhether you're new to exporting or looking to expand, this session will provide practical tools, expert insights, and direct access to export resources tailored for your region.Who Should Attend:Small to mid-sized businesses in New Mexico and Arizona, especially those in agriculture, food, or manufacturing sectors interested in exploring or expanding international sales.Date & Time:June 3rd, 10am PSTRegister Today to Secure Your Spot!

Online Webinar

Events May 20, 2025 WUSATA Deep Dive with the Oregon Department of Agriculture May 21, 2025 Flourishing Trade: Importing U.S. Food & Floriculture into Korea May 28, 2025 Fundmatch Tutorial Webinar - International In-Store Demonstrations Jun 03, 2025 Export Resources Unlocked: How EXIM, SBA, and WUSATA Can Help New Mexico & Arizona Businesses Go Global

All Events

Participant Success

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Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

Our Participants

FundMatch