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Agricultural Trade Promotion (ATP) - New!

Washington, Jan. 31, 2019 – U.S. Secretary of Agriculture Sonny Perdue announced that the U.S. Department of Agriculture (USDA) awarded $200 million to 57 organizations through the Agricultural Trade Promotion Program (ATP) to help U.S. farmers and ranchers identify and access new export markets. Read full press release here.

WUSATA applied for ATP funding to help lessen the adverse effects of tariff and non-tariff barriers companies are experiencing and we were awarded this onetime allocation. The funding can flow over a three-year period, to give WUSATA additional resources to assist companies within our 13 Western States with their exporting efforts. WUSATA will take this opportunity to augment our current list of offered activities as well as offer to an expanded FundMatch program.

Importantly, there are three differences between the current MAP cost reimbursement program, FundMatch, and the ATP cost reimbursement:

  • Company size. To be eligible under ATP, a company’s size can be three times that of the Small Business Administration (SBA) size standard.
  • No graduation. Approved ATP companies can receive 50% reimbursement for eligible promotions in any international market including those markets that you already graduated from under MAP. Reimbursements through ATP will not count toward your graduation from a market.
  • No Domestic Marketing Plans. Companies cannot apply for ATP funding to promote their products at domestic trade shows or any other domestic marketing efforts.

Please contact Tricia Stein, FundMatch Director with your specific ATP cost reimbursement questions.

For additional questions regarding ATP please contact Andy Anderson, Executive Director.