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WUSATA Programs Help Small Nevada Company Reach International Customers

"We might meet a distributor at an inbound mission and then connect with them again at an international trade show"

Ganesha Enterprises is a small, minority-owned manufacturer from Nevada City, Nevada. By participating in events and programs coordinated by the Western United States Agricultural Trade Association (WUSATA), funded by USDA’s Market Access Program (MAP), the company is experiencing rapid success in Middle East markets for its innovative cardamom snack products. Ganesha Enterprises utilized multiple WUSATA programs at the same time during 2018, including using FundMatch to attend international trade shows coordinated by Global Connect. As a result, the company has secured distributors and is navigating its way to markets including Dubai, Pakistan, Kuwait, and Qatar. International sales grew 100% from 2017 to 2018, and sales continue to grow in 2019.

“Finding the right distributors and customers is a process,” said owner Karunesh Gupta. “We might meet a distributor at an inbound mission and then connect with them again at an international trade show. This really helps move things forward. It’s a process. They take their time and do their due diligence. It usually takes several meetings before they are ready to do business.”

Ganesha Enterprises manufactures KLG Spice products. KLG Spice offers innovative and healthier alternatives to traditional snack items like gum and candy. Their three main products are Gold Cardamom Fruitas Natural Spice Breath Freshener, Gold Cardamom Seeds Cluster Natural Spice Breath Freshener, and Krunchy Capriccio--Diced, Baked Dates Snacks in a variety of flavors.

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