Persistence and follow-up are critical elements not only to sales in general but international sales especially. Being able to follow-up with potential customers, meet them face-to-face, and continue to promote your product can be the difference between another sale or just another contact. At the Western United States Agricultural Trade Association (WUSATA), they understand the importance of the follow-up and have created programs funded by the USDA’s Market Access Program (MAP) to assist in the effort of product and company promotion and face-to-face meetings. Distributor of agricultural based US goods and products, CJB GROUP is a minority owned company out of California who connects companies with markets in Korea. Due to an ever-changing product line and demand in their target markets, it’s vital for them to follow-up with current customers to introduce new product and meet new customers to expand their current product line. WUSATA’s Global Connect allows CJB GROUP to find the time to meet with several international markets and clients at once through missions and tradeshows saving time and money.
Companies like CJB GROUP can participate in Global Connect in a variety of ways. At international tradeshows they can use the WUSATA Pavilion which President and CEO of CJB GROUP , Bryan Kim says attracts potential customers that already know the WUSATA name. “The key value with WUSATA is that we were able to go back for a second trip. We attended the 2018 WUSATA Pavilion at Food & Hotel Asia Trade Show and met a good set of buyers. We are following up and connecting with the buyers and sellers now.” With the continued connections from 2017 and 2018, Kim is seeing excellent growth in the Korean market, their primary focus. “We are on track to grow 200% from last year. We have expanded our partners and potential buyer network by 55% and are in negotiations with roughly 10-15 partner groups we met through WUSATA.” The expansion in the international markets has coincided with the increase in US suppliers as well from 2 to 45 meaning even a wider product line to introduce at the next WUSATA Global Connect activity.
Headquartered in Southern California, California, CJB GROUP is a Business-to-Business Trade partnership platform offering Made in USA premium quality agricultural products and focuses on the South Korean and SE Asian markets. Providing fundamental assistance to US suppliers of agricultural goods, CJB GROUP is a vital resource for American companies offering goods looking to export to South Korea and Asia upcoming.