With Western United States Agricultural Trade Association’s (WUSATA) Global Connect Program funded by the USDA's Market Access Program (MAP), small businesses can be all around the world all the time. For FlapJacked, that means participating to connect with in-country partners established through WUSATA to get their brand out at trade shows in places like Australia. It also means communicating with those international connections and meeting face-to-face to better understand their markets and how they operate.
International Sales Manager, Geoffrey Wanamaker, in his trips to Australia was able to see firsthand how grocery stores operate in different countries. “You can’t assume that everything is similar to the US. When you see the stores, it gives you the understanding of how you can penetrate those markets even more.” In addition to understanding the market first hand, FlapJacked has in-country partners to demonstrate and test their products at trade shows. Wanamaker say two such shows in 2017 resulted in big increases in sales for the year. “I so believe in the value of WUSATA programs. I recommend it to potential distributors and others and I refer companies as well.”
Based out of Westminster, Colorado, FlapJacked was started by wife and husband, Jennifer and Dave Bacon. In search of healthy ways to raise a family five kids and satisfy a love for pancakes, they eventually developed a healthy, protein-packed Flapjack mix of their own. Today they’ve expanded the small company’s product line to Muffins, cookies and smoothies, all made from quality ingredients like whole grain oats.