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Winery in Washington Barreling into New Markets Guided By WUSATA

"We are now a global company rather than a national company. It’s a source of pride for us, but more importantly, it’s extra income for our company."

Sometimes growing takes a little guidance and that’s what the Western United States Agricultural Trade Association (WUSATA) has been able to do for Airfield Estate Winery. With WUSATA Programs like FundMatch and Global Connect funded by the USDA's Market Access Program (MAP), this small female owned, and family operated winery has gained knowledge, connections in new markets, expanded marketing budgets, and began exporting to new international markets. As a result of their participation with WUSATA, Airfield has entered Canada, Sweden, UK, Denmark, Poland, France and Japan.

Global Sales Manager, Brad Potter, says right now the winery is doing about 12% of its business in exports. Adding, for most small wineries that number is closer to 2-3%. “From 1,400 cases in 2016 to 3,500 cases in 2017 to all our export markets. Without WUSATA, we wouldn’t be exporting at all. We wouldn’t even be looking at it as an option.” Potter says the exporting also means much more, “We are now a global company rather than a national company. It’s a source of pride for us, but more importantly, it’s extra income for our company.”

With vines dating back to the 1960’s, Airfield Estates Winery sits in the heart of Washington State and has been a part of the Miller family since the beginning. Female owned, and family operated, Airfield transformed from an empty field to winery and even an airfield in between. Michael Miller continued with family tradition and worked the land into what became Airfield Estates Winery in 2005. Today they have two tasting rooms across WA and a new production facility, built in 2014, to keep up with the demand of their great tasting wines. 

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