The Western U.S. Agricultural Trade Association (WUSATA) and the 13 Western State Departments of Agriculture announce participation and registration in the following activity, which is brought to you by the USDA's Foreign Agricultural Service:
WUSATA Hybrid/Virtual Pavilion at HOFEX 2021 - May 12 - 14, 2021
HOFEX is the leading food and beverage show in Asia, held every other year in Hong Kong. Nearly 95% of food in Hong Kong is imported, and as a free port it is also an ideal logistics hub to other regional markets such as Macau and Mainland China. Even when the world continues to be impacted by COVID-19 Hong Kong remains persistent in demand for imported U.S. food and beverages. Due to continued COVID-19 travel restrictions WUSATA will be offering virtual presentation options with the benefits of participating through virtual meetings and representation of your product. WUSATA's in-country partner, SMH International, will coordinate booth assistants for company sample and flyer distributions, and facilitate pre-arranged virtual meetings to connect WUSATA companies directly with potential buyers to build relationships and establish connection with businesses without being present in Hong Kong.
To provide 2021 HOFEX exhibitors with the opportunity to be exposed to buyers outside of Hong Kong, SMH will arrange a Trade Seminar and Virtual Market Briefing before the HOFEX Trade Show. SMH will invite 40 local importers, distributors, and retailers, and WUSATA companies will have the opportunity to provide presentations of their products and services to the attendees to raise awareness and interest. Participants who are interested in furthering communication with a particular U.S. company can have virtual meetings arranged during and after HOFEX. The Market Briefing will involve all ATO offices in Hong Kong, Beijing, Shenyang, Guangzhou, and Shanghai, where each office will provide a briefing about the role of its office, markets covered, and an introduction of the regional market for U.S. agricultural products.
Exhibiting at HOFEX builds an ideal platform for WUSATA companies to establish business connections with the importers, distributors, retailers, and foodservice operations from Hong Kong, China, and surrounding countries in the Pan Asia region.
During these uncertain times, we understand that it may be difficult to travel, due either to country borders being closed or other barriers you may be encountering. Because of this, WUSATA has decided to offer exciting "Virtual/Hybrid" options for HOFEX 2021! No travel is necessary. Your options are as follows:
BOTH options include the following benefits of participation:
Benefits of Participation:
Virtual Presentation Includes:
Participation Fees (50% discount already applied):
Registration Deadline: March 12, 2021
Proposed Itinerary:
Out-of-region companies are asked to call WUSATA directly at 360-693-3373, and are not eligible for WUSATA event discounts or services.
Event Surveys: You are required to complete two short surveys after participating in this event. Access your surveys by logging into your MyWUSATA account.
Get 50% reimbursement on exhibition-related costs:
Apply now to WUSATA’s 2021 FundMatch or update your marketing plan if you are already a participant to offset 50% of eligible HOFEX Trade Show expenses. Eligible costs can include virtual booth space exhibition, shipping samples, point of sales materials and more! Be sure to read the FundMatch Guide or speak to a FundMatch Coordinator to go over these eligible expenses and what you need to do before, during and after HOFEX to be successful in submitting a claim.
*Products must be at least 50% U.S. agricultural origin by weight, excluding added water and packaging.
Event Activities and Prices | Pricing | |
---|---|---|
2021 WUSATA Hybrid/Virtual Pavilion at HOFEX Trade Show | ||
HOFEX 9 SQM AISLE Booth | $3,025.00 | |
HOFEX 9 SQM CORNER Booth | $3,275.00 |
Event Activities and Prices | ||
---|---|---|
2021 WUSATA Hybrid/Virtual Pavilion at HOFEX Trade Show | ||
Pricing | ||
HOFEX 9 SQM AISLE Booth | $3,025.00 | |
HOFEX 9 SQM CORNER Booth | $3,275.00 |
There are no affiliated events. |
There are no market related events. |
There are no past events. |