Some features of this site are not compatible with older versions of Internet Explorer. Upgrade your browser to better experience this site. Some features of this site are not compatible with older versions of iOS. Update your operating system to better experience this site. Some features of this site are not compatible with the Android stock browser. Upgrade to Google Chrome to better experience this site. X

2020 WUSATA Pavilion at SIAL China

Shanghai, China | China | East Asia
Wednesday, May 13 - Friday, May 15, 2020
Trade Show


Event Details

The Western U.S. Agricultural Trade Association (WUSATA) and the 13 Western State Departments of Agriculture announce participation and registration in the following activity, which is brought to you by the USDA's Foreign Agricultural Service: WUSATA Pavilion at SIAL China Trade Show 2020.

Celebrating its 20th year, the International Food, Beverage, Wine & Spirits Exhibition in China positions itself as "the event" not to be missed for professionals in the food, beverage, wine, and spirits industries in China. The 2018 SIAL China show included 110,635 professional trade visitors and 3,400 exhibitors across 70 international pavilions. Exhibiting at SIAL China is the best means of making your products known, and for positioning them directly with the various major market players from retail, catering, hotel/restaurant/catering, food services, the import/export trade and manufacturing.

The show sets the benchmark for overseas companies stepping into Asia and China as well as providing valuable market insights, trends and innovations of the regional food industry. It has become Asia’s largest food and beverage innovation exhibition.

Benefits of Participation:

  • Located in the USA Pavilion, a prime location is offered
  • Receive one-on-one meetings with pre-qualified buyers
  • Receive complimentary translation services
  • WUSATA will be available in China to assist during the show

Turn Key Booth Package Includes: booth design & construction, modular system walls, carpeting, fascia board, lighting, electrical outlet, two shelves, one lockable reception counter, one table & two chairs and daily booth cleaning.

  • One corner booth maximum per company applies
  • Limit two booths per company (registration fee is per company)

Booths will be allocated on a first-come, first-served basis according to date of registration and payment received.  Show organizer requires a $500 company registration fee which is included in booth cost.  

Out-of-region companies are asked to call WUSATA directly at 360-693-3373, and are not eligible for WUSATA event discounts or services.

Get 50% reimbursement on exhibition-related costs:

Apply now to WUSATA’s 2019 FundMatch or update your marketing plan if you are already a participant to offset half of some of your SIAL China Trade Show expenses. Eligible costs can include booth space exhibition, travel for two company representatives (including flight, hotel, meals and incidentals), freight for booth materials and samples, point of sales materials and more! Be sure to read the FundMatch manual to go over these eligible expenses and what you need to do before, during and after SIAL China to be successful in submitting a claim.

Product Description

Suitable products include, but are not limited to: Processed fruits and vegetables, fresh produce, wines and spirits, frozen/convenience foods, organic/natural foods, specialty/gourmet foods, seafood, pet foods, and retail products.

Industry Focus
Natural/Health Organic Produce Retail Products Seafood
Event Activities and Prices Pricing  
2020 WUSATA Pavilion at SIAL China    
9sqm AISLE Booth $7,790.00  
9sqm CORNER Booth $8,820.00  
Event Activities and Prices
2020 WUSATA Pavilion at SIAL China
  Pricing  
9sqm AISLE Booth $7,790.00
9sqm CORNER Booth $8,820.00
Affiliated Events
Past Events
There are no affiliated events.
There are no market related events.
There are no past events.