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2021 WUSATA Pavilion at Anuga Trade Show

Germany | Europe
Saturday, Oct 9 - Wednesday, Oct 13, 2021
Trade Show


Event Details

The Western U.S. Agricultural Trade Association (WUSATA®), and the 13 Western State Departments of Agriculture, announce participation and registration in the following activity:

ANUGA ~ Cologne, Germany ~ October 9-13, 2021

Held every other year, ANUGA is one of the leading trade shows for food & beverages. In 2019, the show drew over 7,972 exhibitors from over 100 countries and approximately 169,000 decision-makers from retail, industrial and catering industry. With 10 specialized trade shows under one roof, ANUGA is an innovative meeting place for the industry and an international business platform for the food and beverage world. Exhibiting at ANUGA is one of the best ways of making your products known!

Within the WUSATA® pavilion, booths come fully furnished, carpeted booth with fascia in USA Pavilion design, spotlights, garbage removal, exhibitor passes, one-way shipping allotment (weight only), and fairground-wide Wi-Fi with dedicated USA Pavilion log-in. ***Number of furniture, exhibitor passes, and shipping allotment vary upon booth size.

During these uncertain times, we understand that it may be difficult to travel, due to country borders being closed or other barriers you may be encountering. Therefore, to still provide trade opportunities, a hybrid option is available if you do not want to travel to the show, or do not have an in-country representative. Thanks to our in-country partner, Phaff Export Management, WUSATA companies will still have the option of presenting their products without having to leave the comfort of their office or home by using a booth host. The host will provide brief information about your company, show your products, and collect leads. There is a charge for this service in addition to the booth registration fee.

Benefits of Participation:

  • Located in the USA Pavilion, a prime location is offered
  • On site assistance during show
  • Preshow support

Your options are as follows:

  1. You may choose to participate in the WUSATA Pavilion by having your company attend in person or if you have a representative in Germany (or surrounding country) they may attend on your behalf.
  2. Booth Host: You may choose to participate in the WUSATA Pavilion through the Non-Travel Option where Phaff Export Management, WUSATA’s in-country partner, will arrange a booth host for your company’s booth at ANUGA. (Fee applies – see additional details below.)
  3. First-Time ANUGA Exhibitors: Walk-up booths, providing the opportunity to show your products without taking on the expense of a full-size booth. The walk-up booth, while small, is still significant and great for the first-time exhibitor to experience this amazing trade show.

Booth Pricing – Discount of 33% reflected in price *Show-mandated marketing package fee: $1,300 per exhibitor (included in price)

Non-Travel Option Phaff will get to know your company and products prior to the show so the host will be prepared to represent your company/products. Zoom meetings will be arranged in advance.

  • $4,545 per host in addition to your booth registration fee

***Registration for the non-travel option will only be available through July 9th, 2021***

Available space in the WUSATA Pavilion is limited and booths are assigned on a first-come, first served basis via our online event registration system. Each company is limited to a maximum of one corner booth and two booths total.

Suitable products include but are not limited to: food service & retail products, ingredients, natural/healthy, produce, specialty foods, sauces & condiments, gourmet foods, beverages, bakery goods, and more.

FundMatch® can help boost your international marketing budget with 50% cost reimbursement on eligible international marketing expenses such as: trade show booths, travel, advertising, freight/shipping, giveaways, and much more. Do not miss this opportunity to maximize your participation!

Product Description

Products must be at least 50% U.S. agricultural origin by weight, excluding added water and packaging. Please see additional details regarding product and company eligibility on the U.S. Supplier Page located on the homepage of the WUSATA® website.

Industry Focus
Food Service Products Ingredient Natural/Health Nutraceutical Organic Produce Retail Products Seafood
Event Activities and Prices Pricing  
2021 WUSATA Pavilion at Anuga Trade Show    
Add-on: Optional Booth Host $4,545.00  
Drinks Hall 10 SQM WALK-UP - First time ANUGA exhibitor only $5,515.00  
Drinks Hall 15 SQM CORNER $11,580.00  
Fine Food Hall 12 SQM AISLE $9,700.00  
Fine Food Hall 15 SQM AISLE $11,905.00  
Fine Food Hall 15.75 SQM AISLE $12,460.00  
Fine Food Hall 16.5 SQM AISLE $13,010.00  
Fine Food Hall 16.5 SQM AISLE **W/PILLAR $12,680.00  
Fine Food Hall 18 SQM AISLE $14,115.00  
Fine Food Hall 18 SQM CORNER $15,440.00  
Fine Food Hall 18 SQM CORNER **W/PILLAR $15,105.00  
Fine Food Hall 21 SQM CORNER $17,870.00  
Fine Food Hall 8.10 SQM WALK-UP - First time ANUGA exhibitor only $5,845.00  
Organics Hall 15 SQM AISLE $10,610.00  
Event Activities and Prices
2021 WUSATA Pavilion at Anuga Trade Show
  Pricing  
Add-on: Optional Booth Host $4,545.00
Drinks Hall 10 SQM WALK-UP - First time ANUGA exhibitor only $5,515.00
Drinks Hall 15 SQM CORNER $11,580.00
Fine Food Hall 12 SQM AISLE $9,700.00
Fine Food Hall 15 SQM AISLE $11,905.00
Fine Food Hall 15.75 SQM AISLE $12,460.00
Fine Food Hall 16.5 SQM AISLE $13,010.00
Fine Food Hall 16.5 SQM AISLE **W/PILLAR $12,680.00
Fine Food Hall 18 SQM AISLE $14,115.00
Fine Food Hall 18 SQM CORNER $15,440.00
Fine Food Hall 18 SQM CORNER **W/PILLAR $15,105.00
Fine Food Hall 21 SQM CORNER $17,870.00
Fine Food Hall 8.10 SQM WALK-UP - First time ANUGA exhibitor only $5,845.00
Organics Hall 15 SQM AISLE $10,610.00
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