Event Detail

Note: Registration for this event has passed.
Event Name: 2013 China: Outbound Mission To Shanghai and Hangzhou
Event Date: Sep 02, 2013 to Sep 05, 2013
Event Location: Shanghai, Hangzhou, China
Venue Address:
- Shanghai, Hangzhou,
Event Type: Outbound Trade Mission
Product Focus: Foodservice Products, Ingredient, Natural/Health, Produce, Retail Products
Product Description: Products must be at least 50% U.S. agricultural origin by weight, excluding added water and packaging. Please see additional details regarding product and company eligibility on the U.S. Supplier Page located on the homepage of the WUSATA® website. Suitable products include, but are not limited to: Consumer-ready products, Foodservice products, Snack foods, Dairy, Seafood, Meats, Health foods, Beverages, Wine, Produce, and Ingredients.
Event Description: The Western U.S. Agricultural Trade Association (WUSATA®), and the 13 Western State Departments of Agriculture, announce participation and registration in the following activity:

Outbound Mission to China: Shanghai and Hangzhou - September 2-5, 2013

Benefits from participating in the activity:
  • Meet one-on-one with pre-screened buyers, importers, and distributors.
  • Showcase products at trade receptions and industry events.
  • Participate in an ATO market briefing, facility tours, guided retail tours, and more.
The trade mission will travel to both Shanghai and Hangzhou. In each location, individual meetings will be set up with key buyers, importers, and distributors of food service, retail, and ingredient items.

This is an excellent opportunity for companies to participate in the growing China market. In 2012, China’s agricultural imports from the U.S. reached a record high of $30 billion. The first city on our mission is Shanghai, which is the commercial and financial center of mainland China. Retail and HRI development is
significant, with major foreign retailers represented, and over 30,000 registered restaurants operating in the

Our second stop is Hangzhou, which is an attractive tourist destination for Shanghai consumers, and is considered one of the top 10 economic development zones in China. Last year, urban per capita disposable income grew 10.1% and now has the eighth highest per capita GDP in China. This second-tier city is an
increasingly important growth market for U.S. exporters.

*DRAFT* Intinerary
Monday: ATO Market Briefing, and Retail and Facility Tours
Tuesday: One-on-One Meetings with trade reception and possible chef demo
Wednesday: Travel to Hangzhou, facility tour in the afternoon
Thursday: One-on-One Meetings in Hangzhou
Friday: End of program

Companies will be provided:
  • Custom one-on-one appointments with prequalified buyers
  • Interpreters
  • Lodging (5 nights at US government per diem rate) and travel to Hangzhou, arranged and paid for by WUSATA®
  • A market briefing, retail, and foodservice tours
  • Coordinated group transportation
  • Freight from U.S. to Shanghai paid by WUSATA®. Companies will need to ship samples to a consolidation point in the U.S.
  • Participation in a trade reception/industry event (TBD)
Participation Fee: There is a $150 Participation Fee for this activity. Space is limited to one person per company. Additional company participants may attend at their own cost. Companies are expected to arrange and pay for their own airfare, meals, and incidental expenses. Participation is limited to ten companies.

Registration ends at 11:59 PM, on June 13, 2013
Registration Deadline: June 14, 2013
Download More Information
Event flier 1: China Outbound Mission Flyer
Contact Event Manager
Kim Polzin
International Trade Specialist
Idaho State Dept of Ag
Tel: (208) 332-8532
Fax: (208) 334-2170

Patrick Mayer
International Trade Specialist
Oregon Dept of Agriculture
Tel: (503) 872-6600
Fax: (503) 872-6601

Theresa Yoshioka
International Trade Manager
Oregon Dept of Agriculture
Tel: (503) 872-6600
Fax: (503) 872-6601

Not Applicable

Tel: (360) 693-3373
Fax: (360) 693-3464