A matching funds program that supports the promotion of branded food and agricultural products in foreign markets.

5 Reasons to Apply

1. Receive up to 50% back on international marketing expenses such as brochures, POS materials, in-store demos, trade shows, advertising, and labels for foreign markets.
2. Promote your products more effectively with a larger budget.
3. Increase exports, meet new foreign buyers, form new distributor relationships, and sell products for the first time in a new market.
4. Receive anywhere from $2,500 to $300,000 per year.

About Eligibility

To be eligible your company must:

1. Be a processor, packer, manufacturer, distributor/wholesaler, or export trading company.
2. Be a small company (according to Small Business Administration guidelines) or an agricultural producer cooperative.
3. Have a corporate office, production facility or significant product originating from the Western region.
4. Have products containing at least 50% U.S. agricultural product, exclusive of added water and packaging. Examples include: snack food, processed fruit/vegetables, condiments, beverages, seafood, supplements, seed, nursery products, and pet foods.

List of Reimbursable Expenditures

The following are reimbursable expenditures:

• Literature and Point-of-Sale Materials
• Demonstrations
• International Trade Shows
• Domestic Trade Shows (only FAS approved shows attracting foreign buyers)
• International Trade Seminars
• Part-time Contractors
• Advertising
• Packaging and Labeling
• Trade Events

For a more comprehensive list of rules and regulations, please refer to the Branded Program Manual.

How To Apply

Applications are accepted beginning in August each year.  The first step is to pre-qualify on-line at http://www.wusata.org/services/branded/11online/NonDiscriminationStatement.html>